| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | SMU447 | Data Analytics-Driven E-Commerce for the Small Seller: Zilingo | Kotha, Reddi;Bhattacharya, Lipika | Entrepreneurship | Electronic Commerce and Marketing( 6451 ) |
| 2 | TU0113 | Wuliangye Group''s Digitalization in Marketing | Li, Donghong;Li, Xiaohui;Zhou, Pinglu | General management | Electronic Commerce and Marketing( 6451 ) |
| 3 | 9-514-053 | Freemium Pricing at Dropbox | Teixeira, Thales S.;Watkins, Elizabeth Anne | Marketing | Electronic Commerce and Marketing( 6451 ) |
| 4 | 9-517-115 | Predicting Consumer Tastes with Big Data at Gap | Israeli, Ayelet;Avery, Jill | Marketing | Electronic Commerce and Marketing( 6451 ) |
| 5 | 9-518-077 | Customer Lifetime Social Value (CLSV) | Ofek, Elie;Libai, Barak;Muller, Eitan | Marketing | Electronic Commerce and Marketing( 6451 ) |
| 6 | CU181 | Measuring ROI on Sponsored Search Ads | Jerath, Kinshuk | Marketing | Electronic Commerce and Marketing( 6451 ) |
| 7 | IES604 | The Challenge of Multichannel Marketing Management | Clemares, Fuencisla;Nueno, Jose Luis | Marketing | Electronic Commerce and Marketing( 6451 ) |
| 8 | W19436 | Sworkit: Taking the Free out of Freemium? | Stanko, Michael A. | Marketing | Electronic Commerce and Marketing( 6451 ) |
| 9 | 9-618-051 | JD: Envisioning the Future of Retail (A) | Zhu, Feng;Sun, Shirley | Operations management | Electronic Commerce and Marketing( 6451 ) |
| 10 | 9-911-033 | Online Marketing at Big Skinny | Edelman, Benjamin;Kominers, Scott Duke | Other | Electronic Commerce and Marketing( 6451 ) |
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